Over the past year, digitalisation has intensified further. Nowadays, online stores are no longer a mere extension of services alongside brick-and-mortar shops but a key part of business in more and more industries. As a result, it is no longer a question of whether customers are online or not – they clearly are there.
But how can e-commerce stores turn their visitors into buyers? A good place to start is to look at how gambling operators conduct business. Online casinos know exactly how to convince their “customers” to make a deposit. Besides offering free spins and casino bonuses, they also support a wide variety of payment methods to make money transfers a breeze. This single factor can increase conversions more than even the best casino bonus in the online gambling space.
The significance of flexible payment options in driving online sales
According to research, the average purchase of customers that pay with an invoice in an online store is up to 38% higher than with other payment methods. This means that customers buy more at once when they can pay in instalments or with an invoice. To increase the average purchase size, it is therefore essential to offer a multitude of payment methods.
But how do you make it clear to your customers that you offer a wide variety of payment options? We have put together some tips to help you get your e-commerce sales growing.
We listed three tips for highlighting different payment methods in your online store. These steps are easy, free and fast to implement, and they will increase your online sales and your customers’ average purchases.
1. Display invoice and instalment options clearly on the front page
You should display different payment method options clearly on the front page of your e-commerce store. By doing so, your customers see which payment methods you support as soon as they start shopping.
When your customers know that you offer flexible payment options and terms, they are more likely to make a purchase at your store. Displaying payment options clearly is also good customer service, and it improves your customers’ buying experience. This, of course, can lead to even more sales and profits along the line.
2. Display monthly instalment and invoicing options in your product cards and shopping cart
This is especially important for more expensive products. If you don’t advertise that you offer monthly instalments, some customers may postpone their purchase decision, thinking that they can’t afford the product. So, make sure to also advertise the different payment options you offer in your product cards and the shopping cart. Dividing prices into monthly instalments can advance the purchase decision of many of your customers.
3. Advertise supported payment methods in your marketing material
If an online store does any online marketing, highlighting the invoice and monthly instalment options is a good idea. If a buyer sees that they can buy a product with a few simple steps, they are more likely to make a purchase at your store.